One of the things I'm struggling with in regards to this whole publishing situation, is all the contradictory information out there. Most of it seems to relate to querying agents:
Query lots and lots of agents at once - Only query a few at a time
Include your blog in your query if you have one - don't include your blog until you have millions of followers
Be dry and professional - show a little personality
Don't ever follow up once you've sent the query, silence means no - always email to check the status of your query
Tell every agent if you're querying more than one - Telling them is unneeded because everyone does it now
Send emails - send snail mail
It's enough to make your head spin. Eventually I just put all the research aside and dove right in. I hoped for the best, knowing it all would be a learning process. Maybe people who have had pieces published in some form are a little more in-tune with the processes, but I am flying blind.
I've been going through this process since April, and still feel like I have no idea what I'm doing most of the time. But I have learned a few things along the way. I've queried enough agents and had enough rejections to know that my first query letter obviously isn't working for me. If no one is asking to read your manuscript, then you want to take another shot at your query letter.
One of the things I did differently this time, was mention the blogs I have. My following is mediocre and so I didn't think it would be much of a draw. But then I remembered that I have partnered with several large companies on sponsored posts, and that could be a draw.
I also came at my hook from another angle, and added some more details about the characters into my paragraph synopsis. I had a few people look it over and help me work through it. Now I'm ready to send this one out and see how it does.
Yes, I feel like I've queried too many agents with my first letter, and cannot now query them with my second. But like I said, it's a learning process, and one that is fluid. All I can do is keep trying.